Alla
Nikolus.
Founder. Web Data Scientist Lead. A decade at Apple, Macy's, Williams Sonoma and Fractal — bringing enterprise methodology to the mid-market.
Tenure10+ years
DisciplineWeb data science
BasedNew York
Founder. Web Data Scientist Lead. A decade at Apple, Macy's, Williams Sonoma and Fractal — bringing enterprise methodology to the mid-market.
A decade leading analytics, experimentation and product strategy at global brands. Predictive modeling for digital media. A/B testing at scale. Customer behavior analysis. Loyalty analytics across retail, e-commerce and aviation.
Rozum is that decade, consolidated — same rigor, sized to fit small business.
Leads new-product-launch reporting across 10+ geo regions; site and behavioral analysis for product optimization.
Ran rigorous A/B testing programs; mentored two junior product analysts; built advanced reporting frameworks.
Identified feature opportunities through behavioral analysis; led A/B testing across brand properties.
Co-built a Python model predicting monthly sessions, sales and orders for SMS and PUSH tactics.
Pioneered data mining on chargeback trends; informed risk-mitigation strategy.
Built and refined CRM and loyalty program strategy across aviation and retail sectors.